Developed within one of Brazil’s largest beverage groups, TNT Energy Drink was created to compete in an already saturated and highly competitive category.

The challenge was to build a brand capable of standing alongside global players, with a clear positioning, strong identity and mass-market appeal. From naming to product experience, the brand was structured as a complete system: strategic positioning, sensory definition, visual identity and market rollout.

Grounded in category analysis and consumer behavior, the project translated global energy drink codes into a locally relevant and scalable brand.

The result was one of the most widely recognized energy drink brands in Brazil, achieving national scale and extending its presence into global platforms, including sponsorship of the Scuderia Ferrari.