Sófruta was developed as a side brand for Salsaretti, one of the largest food and agribusiness companies in South America.

The challenge was to create a brand capable of translating over 70 years of heritage into a contemporary, consumer-facing identity, without losing credibility or trust.

A restrained visual system, combined with a predominantly white packaging approach, creates immediate recognition on shelf while reinforcing perceptions of quality and transparency.

The result is a brand that connects origin and consumer with precision, balancing heritage, scalability and modern appeal.